KURZSCHLUSSLIDL

Title

Lohnt sich

Director

Dimitri Tsvetkov

Production

urbanuncut GmbH

Agency

La Red

Cast

Merlin Sandmeyer

DOP

Boy Behnke

Editor

Niklas Heidar

Executive Producer

Julius Krebs

Creative Director

Flo Breuer

1st AD

Matthias Nerlich

Lidl is worth it — especially when "Die Discounter" star Merlin Sandmeyer turns community comments into an energetic rap track. Together with director Dimitri Tsvetkov and the Hamburg-based agency la red, we created a music video that proves Lidl community comments can become a catchy rap song. And of course: Lidl is worth it. The social media spot reached 6.6 million views on TikTok on its very first day and marks the launch of a multi-part campaign.

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